COACHING & WELLNESS
Meet Victoria Herrera
Grounded leadership. Lived experience. Soul-aligned strategy.
Life Rooted in Purpose
Victoria Paredes Herrera is a multifaceted entrepreneur, leadership coach, and energy management specialist with over two decades of experience building brands, communities, and movements across Southeast Asia. She has played a pivotal role in launching and scaling some of the region’s most influential platforms, most notably Kumu, the Philippines’ first tech startup to reach Series C funding, and She Talks Asia, the country’s largest women’s empowerment conference brand. With roots in both the United States and the Philippines, her work bridges creativity, strategy, and holistic leadership to help people and brands thrive with purpose.
The Storytelling Years
Victoria began her storytelling journey in 2004 at just 16, writing for magazines and discovering the power of voice through the written word. By 17, she was modeling and hosting television shows like Philippine Fashion Week TV and Runway TV Asia, interviewing designers and creatives at fashion weeks in Manila and New York. Her role as co-host of The Dollhouse with Sarah Meier, a groundbreaking all-female morning radio show, cemented her as a rising voice in Philippine media.
A Published Voice, A Global Perspective
At 24, she published her first book, Unscripted: Conversations in the Dollhouse, in collaboration with Fully Booked. The reflective work captured stories and insights from her time on air, weaving together themes of self-worth, womanhood, and authenticity. That same year, she moved to Singapore to expand her creative practice, and by 27 had relocated to Hong Kong, where she launched her boutique agency Next Theory. Focused on branding, storytelling, and social media for fashion, lifestyle, and F&B clients, it was also during this chapter that Victoria began coaching, offering one-on-one support to women navigating identity, purpose, and leadership.
Building Platforms that Empower
In 2016, she returned to Manila and co-founded She Talks Asia, helping shape its foundational vision, events, and digital content—creating space for meaningful conversations on power, purpose, and personal growth.
In 2018, she joined Kumu as VP of Marketing, helping the company grow from pre-seed to Series C, the first Filipino startup to achieve that milestone. After five years in startup scale-up mode, she exited in 2022, closing her agency and transitioning toward her deeper calling.
From Brand Events to Soul Work
In 2023, Victoria joined AGC Power Holdings Corp. as AVP for Marketing, working on brand events for leading titles such as Vogue Philippines, Business Manual, and Mega Magazine. Shortly after, she made a conscious shift toward coaching and holistic consulting, integrating her lived experience with training in energy work, wellness, and emotional intelligence.
Where Strategy Meets Soul
In 2025, she joined Maude Labs as Chief of Growth, where she helps leaders clarify their purpose, shape their personal brand, and scale their impact, combining her background in media, marketing, and coaching to build brands with meaning.
Her Mission, Full Circle
With a footprint spanning the Philippines, Singapore, and Hong Kong, everything Victoria has learned, from media to startups to healing, has brought her back to one clear mission: to help people lead better lives by balancing ambition with alignment, and success with purpose.
